insights

Strategy


Be Afraid. Be Very Afraid.

“Cyber attacks cost small and medium-size businesses an average of $188,242, and almost two-thirds of victimized companies are forced out of business within six months of being attacked.”

If you are thinking, “That won’t happen to my business,” keep reading.

Small businesses are more susceptible to cyber attacks than larger organizations. Hackers take advantage of the fact that small businesses usually have less human and financial resources to dedicate to online security. If you think hacking will only happen to “them,” think again.

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Does 49% More for 45% Less Sound Appealing?

As global corporations demand faster, cheaper and better operating solutions, companies are demanding even greater returns on their marketing investments. Which marketing investments are paying off the most and why?

Facebook has identified a sweet spot for digital marketing, and both Facebook and advertisers are reaping the benefits. The social media giant is selling ads that are included in users’ news feeds, which enables brands to target consumers who have previously visited their sites. This return-visitor targeting method, or retargeting, enables advertisers to merge what people want with a social networking capabilities. According to a study published by Adroll, news feed retargeting had a click-through rate 49 times higher than right-hand side ads and 21 times higher than standard web retargeting.

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Cautionary Tale: Beware of Shortcuts When Using Stock Photos

NicheLabs has heard from frantic clients who have received The Letter. Sent by Getty Images, a leading provider of digital media, this letter identifies and penalizes unauthorized users of Getty Images’ photographs. We believe our clients and industry contacts can benefit from a deeper understanding of the consequences for using, but not paying for, stock photos.

You Will Get Caught and You Will Pay

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Responsive websites: What are you missing if you don’t have one?

Last month, we discussed the benefits of a mobile-optimized website versus a mobile-friendly site. As you may recall, a mobile-optimized site is simply a mobile website designed for viewing just on a mobile device. After reading that post, you probably decided that when you take your site mobile, you want it to be mobile optimized.

But now that you’ve mastered that argument, here comes “responsive design.”

What exactly is a responsive website? Should you or shouldn’t you have one?

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Mobile-Friendly vs. Mobile-Designed: Does the difference really make a difference?

So you finally decided to add a mobile website to your marketing arsenal?

Considering that by 2014 the installed base of devices based on lightweight mobile operating systems is predicted to exceed the total installed base of all PC-based systems – good decision!

Now you have another decision to make – mobile-friendly or mobile-designed?

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LinkedIn launches an improved new way to reach customers, peers and employees

Imagine having a second website that communicates directly with people you have the most in common with – customers, peers, employees, even competitors – and having it at no charge to you.

To catch up with Facebook and Twitter, who have both moved into the business space and have recently gone through major redesigns, LinkedIn has launched a whole new look and feel for its company pages, based on a simpler look and feel, more relevant information streams and new ways of learning and communicating what’s happening.

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We Want to Know Your Thoughts

2012 NicheLabs Client Survey

In an age of tight budgets and business at the speed of light, we are taking some time to find out how well we are meeting our clients’ needs.

In the next few weeks, we will be setting up phone interviews with some of you to find out what we are doing well and what we can do better. What do you want? What do you need? What can we do to help you do business better?

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