News

Home / 2013 (Page 3)

Up High…Down Low…Too Slow!

If you have ever met anyone famous, you understand the nervousness and excitement that accompany the experience.  However, once you’ve met him or her, how can you prove your story?  Imagine showing your friends that you met the President of the United States.  Better yet, wouldn’t you love to brag…

NicheLabs Helps Wellness Company Expand Worldwide

Consumers are becoming increasingly open to natural health alternatives to prescriptions. As the market grows, one U.S. educator and product supplier is working hard to carry its message worldwide.

The Naples, FL community relies upon Glenn Burkett Wellness (GBW) as an educator of health benefits and a provider of natural alternatives to prescription medications. GBW’s three locations in the Naples area serve as walk-in clinics where consumers seek education and natural ways to treat conditions ranging from Attention Deficit Disorder (A.D.D.) to many forms of cancer. Rooted in published, clinical research, GBW’s educational services and natural products provide alternatives for and solutions to side effects that often arise from taking prescription medications.

NicheLabs Refreshes Renovation Leader’s Digital Framework

When an industry leader, recognized for its vision and execution, realized that its online presence didn’t reflect its reputation offline, the sought-after company sought outside advice.

IDC Construction provides premier hospitality clients nationwide with a complete range of construction services. IDC has completed more than 200 construction engagements with budgets ranging from $500K to $50M for hotel leaders, including InterContinental Hotels, Marriott, Hilton and LXR Resorts.

Having billed $750M for projects in more than 40 states since its inception in 1995, IDC understands the demands of executing a hotel construction project while maintaining the operating hotel’s appearance for current guests. They are skilled in all facets of renovations, including complete repositioning rehabs, property improvement plans, capital improvements, refreshes, and rooms, public spaces and exteriors.

Let’s Get Physical and Digital

The phrase, “blending physical and augmented realities” sounds intense, sophisticated and out-of-reach for most companies. In actuality, integrated marketing is well within your reach and could save your company money.

Customers and end users are highly receptive to mobile marketing, and companies are clearly responding. People are increasingly accessing, sending and sharing information with mobile devices. Year-over-year, Annual Wireless Data Traffic increased 69% in 2012. With U.S. mobile advertising up 220% in 2012, companies are leveraging these statistics by using mobile marketing to communicate with sales prospects and existing contacts.

NicheLabs Receives Cogent Message from Fellow Marketer

Today, 80 percent of mobile phone users send texts. Marketers who evolve at the pace of the rapidly-changing text messaging marketplace are in high demand and prevail.

Companies across industries seek and value text messaging and mobile app marketers who can provide both high-level strategy and in-market execution. One such company is Naples, FL based ActiveData.

With deep knowledge of the Short Message Service (SMS) market, ActiveData provides a platform that enables clients to control every aspect of the message flow, timing and logic of their text messaging campaigns.

Partner Spotlight: Bedford

Bedford helps business owners leverage their real estate investments to reduce taxes.            Managing daily business operations often trumps identifying and taking advantage of tax incentives.  Frequently, business owners undertake capital improvement, renovation, and new construction projects before understanding available incentives.  Property owners (or tenants) who…

Cautionary Tale: Beware of Shortcuts When Using Stock Photos

NicheLabs has heard from frantic clients who have received The Letter. Sent by Getty Images, a leading provider of digital media, this letter identifies and penalizes unauthorized users of Getty Images’ photographs. We believe our clients and industry contacts can benefit from a deeper understanding of the consequences for using, but not paying for, stock photos.

You Will Get Caught and You Will Pay

Partner Spotlight: Miller/Hamilton Companies

Miller/Hamilton Companies is a branding firm that generates cohesive, aligned messaging across marketing outlets. The firm’s leaders believe consistency in imagery, messaging and tone across marketing outlets is imperative to building and strengthening brands.

With a combined 25 years of brand building experience, Miller/Hamilton Companies’ co-founders, Stephanie Miller and Tyler Hamilton, are skilled in advising interior design, fashion and accessory clients in the areas of collateral development, public relations, advertising and media buying, digital media and strategy development. With offices located on Madison Avenue in New York City and in Winston-Salem, NC, Miller/Hamilton Companies serves clients along the eastern seaboard and across the country.

NicheLabs Aides Engineering Firm in Expanding its Footprint

Sheppard Engineering, a full-service engineering firm, has recently engaged NicheLabs to develop its online presence. Based in Atlanta, website design firm, NicheLabs, will design, develop and launch the Sheppard site.

Celebrating ten years of engineering success, Sheppard has flourished because of its strong client relationships, repeat business opportunities and competitive advantage. Although the company is Atlanta-based, they serve clients nationwide across industries, including chemicals, pulp and paper, waste water treatment, pharmaceuticals, environmental, industrial power and manufacturing.

NicheLabs helps offline privacy experts go online

Premier Office Acoustics, the market leader in creating, installing, tuning and measuring sound masking systems, has selected the Atlanta website design team of NicheLabs to build and launch its website.

Government agencies, public companies, medical professionals, law firms and educational institutions nationwide have been relying upon Atlanta-based Premier Office Acoustics since 2004 to increase privacy, decrease distractions and increase profitability. They serve customers both proactively as advisors during the design phase of new construction and as providers of maximum privacy and productivity solutions for existing spaces.