If a presidential election is the ultimate marketing campaign, then some of the strategies and techniques will filter to the commercial world, including the millions of businesses that rely on their Internet presence to reach existing customers and reach out to prospects. One of the biggest issues from this year’s…
Oh, the impatience of it all. If you’re not on the first page of a Google search, nobody’s going to take the time to look on the second page – and forget about the third. Sure, you can have get lots of likes and shares on your Facebook page, and…
When a scam sideswiped ChlorKing, it didn’t take money directly out the company’s pocket, but it created more than an annoyance in dealing with irate callers inquiring about a product they hadn’t received. The problem was that ChlorKing neither made nor sold the product – a cartridge for residential swimming…
Probably nothing affects your online fate more than Google. Regardless of if you use it personally when searching the web, it impacts you and your business – because it is the world’s standard-setter for determining website rankings. You may have read our post on Penguins, Pandas and Google SEO Animals,…
From Target to today’s election campaigns, internet security is in the news on a daily basis. While there are plenty of things each of us can do to protect our identities and data as individuals and businesses, we use software from the industry’s top providers to protect the security of…
Some good news from Google means you have to be good. The search engine giant has introduced Reviews from the web to local Knowledge Panels to go with its best-of lists and critic reviews features. Whether your site publishes editorial critic reviews, best-of places lists, or aggregates user ratings, this…
When Atlanta-based Public Health Practice, LLC (PHP) wanted to create a new website, one of its goals was to become the world’s leading repository for published articles and presentations on public health. More than merely housing the information, PHP wanted to make it shareable all over the world to promote…
ChlorKing, the world’s leading designer and manufacturer of on-site chlorine generation and salt chlorination systems, is no stranger to the world of marketing. The company has a substantial budget for trade-journal advertising, dealer support and trade show participation to reach the owners and operators of commercial swimming pools, spas and…
In the highly competitive fields of specialty medicine, Urology of Greater Atlanta was hiding in plain sight. The practice with seven locations in metro Atlanta wasn’t generating enough website traffic through the Google searches that are common. Optimizing their website has put them clearly in the sights of potential patients,…
Mobile SEO has never been more important. If somebody needs to find your website – even if they know who you are and enter your company’s or website’s name into a search – they demand an instant result. This is especially true if someone needs the information instantly, such as…