insights

Social Media Marketing


NicheLabs Puts Atlanta-based Restaurateur on the Map

When a company is new to a community, building awareness is critical to its success. In our digital world, if the company doesn’t exist online, for many consumers, the company doesn’t exist at all.

Providing visitors with fresh seafood in abundance, SeaBass Kitchen, new to the Sandy Springs community of Atlanta, GA, offers a refreshing alternative to other restaurants. The new Sandy Springs neighbor needed to create a website to appear in online search engines, share menu and contact information, create memorable first impressions, and enable patrons to make reservations online.

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Fast, Inexpensive and Easy: Small Businesses Add Value by Adding Mobile

Small business is growing rapidly and fueling our economy. Therefore, small business owners must advance technically to continue to grow and prosper economically. According to the U.S. Small Business Association, 23 million small businesses account for 54 percent of all U.S. sales. Furthermore, small business job growth has exceeded that of big business by 12 million jobs since 1990.

As we noted in a prior post on mobile marketing, people are increasingly accessing, sending and sharing information with mobile devices. Year-over-year, annual wireless data traffic increased 69% in 2012. With U.S. mobile advertising up 220% in 2012, companies are leveraging these statistics by using mobile marketing to communicate with sales prospects and existing contacts.

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Does 49% More for 45% Less Sound Appealing?

As global corporations demand faster, cheaper and better operating solutions, companies are demanding even greater returns on their marketing investments. Which marketing investments are paying off the most and why?

Facebook has identified a sweet spot for digital marketing, and both Facebook and advertisers are reaping the benefits. The social media giant is selling ads that are included in users’ news feeds, which enables brands to target consumers who have previously visited their sites. This return-visitor targeting method, or retargeting, enables advertisers to merge what people want with a social networking capabilities. According to a study published by Adroll, news feed retargeting had a click-through rate 49 times higher than right-hand side ads and 21 times higher than standard web retargeting.

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Financial Client Utilizes NicheLabs’ Portfolio of Marketing Services

Image isn’t everything, but it certainly has a place in wealth management. A critical component of trusting and investing with financial advisors is the ability to identify and find commonality with both the firm’s principles and principals.

logoAsset Preservation Advisors (APA) is a Registered Investment Advisor that specializes in managing high-quality, tax-exempt and taxable municipal bond portfolios for other registered investment advisors, family wealth offices and institutional clients.

Asset Preservation Advisors believes that there are inefficiencies in the municipal bond market, and it seeks to capitalize on them and add value through active management.

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NicheLabs Receives Cogent Message from Fellow Marketer

Today, 80 percent of mobile phone users send texts. Marketers who evolve at the pace of the rapidly-changing text messaging marketplace are in high demand and prevail.

Companies across industries seek and value text messaging and mobile app marketers who can provide both high-level strategy and in-market execution. One such company is Naples, FL based ActiveData.

With deep knowledge of the Short Message Service (SMS) market, ActiveData provides a platform that enables clients to control every aspect of the message flow, timing and logic of their text messaging campaigns.

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LinkedIn launches an improved new way to reach customers, peers and employees

Imagine having a second website that communicates directly with people you have the most in common with – customers, peers, employees, even competitors – and having it at no charge to you.

To catch up with Facebook and Twitter, who have both moved into the business space and have recently gone through major redesigns, LinkedIn has launched a whole new look and feel for its company pages, based on a simpler look and feel, more relevant information streams and new ways of learning and communicating what’s happening.

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Get a new look for your Twitter page

If your business has a Twitter page, you’ll be happy to know that on Sept. 18, Twitter announced a whole new look. New profile formats allow you to make your Twitter page more dynamic, with a larger profile photo and new backgrounds. The new profile designs let you give your Twitter page some of the lively look and feel now possible on Facebook since its recent redesign.

An example of the new look is at https://twitter.com/todayshow, one of the first new profiles created. As you can see, the main photo, now much larger, is on the upper right, with easier to read informational tabs right below it.

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Custom Blog Design and Development

Ten reasons every business needs a blog

In the late 1990s, when web logs emerged, they were people’s personal journals, kept mainly for family and friends. As technology improved and people began spending more and more time on the internet, blogs, as they came to known, became more serious ways to communicate.

Businesses took notice and adapted blogs for their own use. Today a business without a blog is missing serious marketing opportunities. According to various sources, adding a blog can increase leads by 55% to 67%.

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