insights

Content Marketing


‘Mobile-ly Upward’ Website Design Converts Mobile Searches into Purchases

April 30th, 2015

It wasn’t all that long ago that Search Engine Watch published a study showing that 46% of consumers use mobile device exclusively to research purchases online. Mobile website design became more important just last week when Google put new mobile website algorithms into play when ranking websites. If you depend on your website for customers […]

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Generating Leads is Cheap When You Use LinkedIn Effectively for Content Marketing

April 21st, 2015

Are your LinkedIn connections like a stack of business cards, or are you using them to target specific prospects or specific market niches? Writing for the Content Marketing Institute, blogger Joshua Rodriguez outlines five steps to use LinkedIn to extend your digital marketing – without being a spammer. A reasonably standard content marketing campaign as […]

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NicheLabs Hired to Build a Steady Online Foundation for the Trotter Company

September 29th, 2014

About The Company:   At the Trotter Company, quality is a family tradition. Over 30,000 homeowners have trusted the Atlanta company with their basement and crawl space waterproofing, drainage, foundation piering and wall reinforcement since 1929. Serving more than 20,000 customers, Trotter has the know-how to handle foundation repairs in Georgia’s red clay. They have […]

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Bennett Thrasher wins 1st place in the best new cpa website design by NicheLabs

September 25th, 2014

Bennett Thrasher is a CPA (Certified Personal Accountant) firm that believes in values above all else. And the core values of their founders, Ken Thrasher and Rick Bennett, permeate their business model. Integrity, family, and service to clients are the virtues that Thrasher and Bennett credit to their success. Since 1980, the firm was built […]

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Having a Content Strategy Helps Google Find Your Website Design

September 16th, 2014

Are you one of those business owners or marketers who starts to create a new website or update an existing site and then stops two weeks into the process? It may be that you put the proverbial cart before the horse by jumping into the excitement of website design without having a content strategy. Starting […]

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NicheLabs Boosts Website and Branding for Employee Assistance Program Provider.

September 12th, 2014

EAP Consultants, LLC has been a leading innovator of Employee Assistance Programs (EAPs) and Work/Life Services since 1989. Their services are comprehensive, carefully tailored and delivered with a compassionate and responsive approach to the needs of each organization.

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NicheLabs Chosen to Redesign a Networking Inventions Website

September 9th, 2014

About the Company: Invention Intention is a network where inventors, prospective investors, corporate and commercial buyers, and supporting industry professionals connect. It is a platform for showcasing ideas with the end goal of taking the inventions to market, spreading the word about a company, and even building a successful product or venture to be sold […]

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News Releases Still Pack SEO Value with More Website Content and Greater Online Presence

August 28th, 2014

While the news release may be the oldest dog in the PR pack, you can teach it every new trick in the new digital marketing age. Originally intended to develop news coverage, news releases today provide content for your website and are adaptable to any social medium you use to increase your online presence. “Is […]

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Should you Update Your Website Design and Content?

July 17th, 2014

  Knowing that nearly everything gets obsolete, the better question is how often should you be updating your website design and content?   Your answer is hoping it is “not often.” Before you start to agonize over the time it takes to update either, know that it doesn’t have to be an all-consuming activity. There are […]

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How to be Loved by Google – Maximizing your SEO Page Ranking

July 7th, 2014

Is getting a second look from the targeted love of your life easier than getting a first look from Google for your SEO page ranking? When you’re trying to build more business, it probably is. Just as you try to figure out how to make yourself more attractive for finding a life partner – and […]

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