insights

Social Media Marketing


Generating Leads is Cheap When You Use LinkedIn Effectively for Content Marketing

April 21st, 2015

Are your LinkedIn connections like a stack of business cards, or are you using them to target specific prospects or specific market niches? Writing for the Content Marketing Institute, blogger Joshua Rodriguez outlines five steps to use LinkedIn to extend your digital marketing – without being a spammer. A reasonably standard content marketing campaign as […]

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BYOB Company Hires DIFY Advertising Agency NicheLabs

October 1st, 2014

About the Company: Richard and Bobby Stole founded Cheeseburger Bobby’s in 2007 with a common goal in mind: to bring the freshest ingredients and an inventive menu to a quick, casual dining experience. The custom options at Cheeseburger Bobby’s is what makes the restaurant a breakthrough concept. Whether a gourmet burger-made with never frozen meat-or […]

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Need More Time to Work ON Your Business (instead of IN it)? Advisors Say: Outsource Marketing and Marketing Communications

September 2nd, 2014

Are you wearing so many hats at your business that you can’t walk through the door? We’ve written before – about how many entrepreneurs never develop their businesses to their maximum capacity because, as described in the E-Myth, they spend so much time doing their business’ operations and delivery.  Small-business coach Melinda Emerson revisited the […]

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Small Business Marketing Use Google+ to Enhance Your SEO Ranking and Build Your Online Community

August 12th, 2014

Social media revolve around creating buzz to keep your SEO rankings high. So it makes a lot of sense to be where the buzzers are, and Google+ is one of those places. Google+ has a base of 540 million active monthly users, and Google still rules the search engine roost, says Brett Relander in an […]

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Manage Your Online Reputation with Free Google Alerts?

August 5th, 2014

If you’re wringing your hands about how to manage your online reputation, a blog post from forbes.com has a simple – and free — solution: Set up a Google Alert for yourself.  It’s easy to do. Just go to the Google Alerts page and type in the subject of your search. You can make it […]

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How to be Loved by Google – Maximizing your SEO Page Ranking

July 7th, 2014

Is getting a second look from the targeted love of your life easier than getting a first look from Google for your SEO page ranking? When you’re trying to build more business, it probably is. Just as you try to figure out how to make yourself more attractive for finding a life partner – and […]

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Get More People Involved in Your Blog

July 2nd, 2014

Are you an electronic recluse or part of an online community? Being part of a community gives your content a new twist, helps your SEO page ranking and shows the breadth of resources you bring to your customers and clients. You can improve your SEO page ranking and more by having guest bloggers, being a […]

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Are You Playing ‘Hide’ Instead of ‘Seek’ with Google Page Ranking?

June 18th, 2014

Everyone wants to be found first on a Google search, but it sometimes seems like the search engine leader tries to hide you when you want prospects to find you. In reality, Google’s ever-changing criteria for higher organic search rankings are a good thing. They force you to update your message and creative website content […]

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Are Social Media Mistakes Holding Back Your Sales & Marketing?

June 5th, 2014

Do you feel like your business isn’t meeting your goals for social media marketing? Perhaps you’re overlooking a few things that could boost your viral opportunities and overall exposure. That’s the point of a recent post by Heather Smith on PR Daily.

“Social media (participation) is the most popular online activity, so it makes perfect sense for businesses to want to tap into social media marketing to increase sales,” she writes. Simply opening an account or sending out some posts or tweets is not enough to make social media platforms a viable and profitable part of your marketing strategy. By avoiding some missteps, businesses have the ability to increase their return on investment (ROI) for social media marketing and create more awareness and leads from social media accounts.”

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Capitalizing on Your Good Work and Goodwill — Get Testimonials

May 16th, 2014

Testimonials are the lifeblood of referral marketing. Many customers and clients are happy to give them when you do a great job or provide outstanding service on a project or over the long term. Sadly, few companies then put them in the right places to capitalize on them.

Building a good testimonial requires more than just doing good work. A blog post by Cairril Mills, owner of a design and marketing firm in Bloomington, IN, goes beyond the obvious. She advises approaching the clients who are like those you really want to work with and make sure they have a compelling story to tell. Then, interview people most likely to impress the prospects you want to impress. Get them to describe the problem or need they had, how your business helped them solve that problem or fill that need and the benefits gained from their relationship with you.

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