insights

SEO


When SEO (Search Engine Optimization) Isn’t Your Answer to More Customers

My prior post discussed conversations at a recent meeting of marketing leaders, where it was reiterated that the challenge for a business owner is to get more customers is about getting the right message to the right person at the right time. And I said it wasn’t about “doing SEO.” Even if you end up […]

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If Search Engine Optimization (SEO) Isn’t Your Answer to More Customers, What is?

I attended another marketing program in an effort to stay at the front of what makes our clients successful. Everyone is looking for more customers or patients. A growing number are turning to Search Engine Optimization (SEO) while others hope that their radio and billboard advertisements provide a good return; and others actually still pay […]

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Flash is More than Bad for Good SEO – Firefox Now Blocking Flash

Mozilla, the makers of the second most popular web browser in the world, decided that their Firefox web browser would block flash by default on July 14. If you are concerned about your Google Search ranking and your SEO program, you’ve likely removed Flash animation for your website because Apple doesn’t play Flash; the resulting […]

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A Surprisingly Simple (?) Top SEO Agency Tactic is to Know Your Negative

Having Google rank you high is worth a lot to a lot of companies. Even if you live off of referrals, networking or trade shows, prospects do ‘just check’ online to see what else they should know or do to validate your offering, usually from your competitors. That’s why being a top SEO company is […]

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What Small to Midsize Businesses Can Learn from Large Enterprises About Being a Top SEO Company

To be a top SEO company (i.e. to rank high with Google) doesn’t necessarily mean you have the most money or the most people. Instead, it means you know the rules and you play to your strengths, much as you do with the rules of the Federal tax code. Knowing you can’t afford to have […]

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Use a Top SEO Agency or Do It Yourself for Search Engine Marketing

Like it or not, marketing your business involves online marketing. If you are B2C (business-to-consumer), this is obvious. If you are B2B (business-to-business) or B2G (business-to-government), your networking and trade show efforts are still impacted by your online presence. And that’s where Google Search Engine Marketing is required. Yes, required; not an option. The question […]

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Post-Google’s Phantom2 Release*: If You Want a High ROI on Your SEO, Think Like Warren Buffet

While Warren Buffet doesn’t need SEO, his focus on ROI should apply to your SEO efforts as you develop your digital marketing strategy. Just as Warren Buffet – or his staff of analysts – develops a list of critical, long-term financial factors for every investment target, you need to develop a list of long-term factors […]

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NicheLabs is hiring a Search Engine Marketer (SEO)

NicheLabs is a fast growing interactive agency located in Atlanta, GA. We’re looking to hire an additional full-time person to build our search engine marketing team. This person would work with our Account Directors to develop digital marketing strategies which includes deliverables such as which keywords to target, full website audits, offsite optimization tactics, and […]

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NicheLabs Welcomes a New Member to our Marketing Force

NicheLabs is pleased to announce that Adrian Reynolds has joined our team as our new and highly anticipated Marketing Manager. Adrian will manage all aspects of NicheLabs’ internal marketing as well as the marketing initiatives of our clients. His duties will include managing SEO (Search Engine Optimization), PPC (Pay-Per-Click Advertising), SMO (Social Media Optimization), and […]

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Bennett Thrasher wins 1st place in the best new cpa website design by NicheLabs

Bennett Thrasher is a CPA (Certified Personal Accountant) firm that believes in values above all else. And the core values of their founders, Ken Thrasher and Rick Bennett, permeate their business model. Integrity, family, and service to clients are the virtues that Thrasher and Bennett credit to their success. Since 1980, the firm was built […]

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