insights

Website Design & Development


Security Provider Verifies NicheLabs’ Digital Marketing Expertise

When changing your company’s name, updating your website just means replacing an old logo and name with the new, right? While updating aesthetics is one part of rebranding a website, website mechanics and search engine optimization strategies must change, as well. Provider of commercial security solutions for more than ten years, Atlanta-based Remote Protection (soon […]

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NicheLabs Helps Bring New Brand to Life

A stylish, functional, engaging website experience is a vital first step for consumer brands in the marketplace. When a craftsman wanted to continue the legacy of his former employer, a brand identity and communications firm, Touchpoint Management, offered guidance for establishing and elevating the Emery Park Carpet Company brand.

TM LogoLeveraging the tragedy of terminal illness into the triumph of beginning anew, a former employee of a late luxury wool carpet manufacturer recently opened his own wool carpet mill, Emery Park Carpet. As a tribute to his late friend, Mike Paffenback, president of Touchpoint Management, vowed to do whatever he could to ensure Emery Park’s marketing success.

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Appealing to Consumers’ Senses Brings Website Visitors on Site

First impressions are meaningful, impactful and, fortunately or unfortunately, lasting. Villa Christina, purveyor of fine Italian cuisine, realized in order to entice online guests to visit, it needed to recreate its scenic setting online. Before deciding to redesign its website, Villa Christina’s HTML site was narrow and built to accommodate older computer monitors. Today, its refreshed Wordpress CMS website appeals to guests’ senses with improved imagery, color, layout, navigation and prose.

Skilled at hosting formal business lunches to romantic dinners and awards banquets to wedding celebrations, Villa Christina welcomes all visitors to its table.

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NicheLabs Leads WordPress Development for Medical Practice

U.S. healthcare is changing rapidly, and medical providers are compelled to evaluate their online readiness for the nationwide shift to digital medical information. A seasoned medical provider for more than 35 years, Northwest Georgia Medical Clinic (NWGA) recently hired NicheLabs to convert its current website to a WordPress content management system (CMS). By implementing a WordPress CMS, NWGA will have full ownership and control of its website and will be able to make efficient, effective and frequent updates.

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In addition to redeveloping its current website, NicheLabs will also develop a secure, password-protected section of NWGA’s website. The medical provider’s goals in developing this secure area are two-fold.

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NicheLabs Puts Atlanta-based Restaurateur on the Map

When a company is new to a community, building awareness is critical to its success. In our digital world, if the company doesn’t exist online, for many consumers, the company doesn’t exist at all.

Providing visitors with fresh seafood in abundance, SeaBass Kitchen, new to the Sandy Springs community of Atlanta, GA, offers a refreshing alternative to other restaurants. The new Sandy Springs neighbor needed to create a website to appear in online search engines, share menu and contact information, create memorable first impressions, and enable patrons to make reservations online.

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Atlanta’s Fastest Growing CPA Firm Engages NicheLabs

NicheLabs has partnered with Bennett Thrasher, a top five accounting firm in Atlanta, GA to re-architect and redesign their current website. In addition to front-end aesthetics, NicheLabs will also develop search engine optimization (SEO) strategies for the firm. The two companies are collaborating on website design, layout and SEO integration to increase search rankings, awareness and traffic for the market leader.

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Guided by the philosophy that “multi-faceted challenges demand multi-dimensional thinking,” Bennett Thrasher’s full-service offerings and cross-disciplinary collaboration yield actionable solutions for their client’s needs. The company consistently receives accolades for their approach and intellectual capital.

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Financial Client Utilizes NicheLabs’ Portfolio of Marketing Services

Image isn’t everything, but it certainly has a place in wealth management. A critical component of trusting and investing with financial advisors is the ability to identify and find commonality with both the firm’s principles and principals.

logoAsset Preservation Advisors (APA) is a Registered Investment Advisor that specializes in managing high-quality, tax-exempt and taxable municipal bond portfolios for other registered investment advisors, family wealth offices and institutional clients.

Asset Preservation Advisors believes that there are inefficiencies in the municipal bond market, and it seeks to capitalize on them and add value through active management.

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‘Atlanta’s Most Preferred Hospital’ Engages NicheLabs

Voted Atlanta’s most preferred hospital for 16 consecutive years, Northside offers a full range of services, including gynecologic services and specialized surgeries for women. More cases of endometriosis are treated by operative laparoscopy and robotics at Northside Hospital than at any other hospital in Georgia, and the hospital ranks in the top 5 percent of U.S. hospitals for gynecologic robotic procedures.

Dr. Ceana Nezhat, founder of Nezhat Medical Center and Chair, Department of Obstetrics and Gynecology Northside Hospital is a leading pioneer in the field of laparoscopic surgery, specializing in laparoscopic treatment of severe and multi-organ endometriosis, laparoscopic management of infertility, and previously, urology and pelvic reconstruction.

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NicheLabs Helps Wellness Company Expand Worldwide

Consumers are becoming increasingly open to natural health alternatives to prescriptions. As the market grows, one U.S. educator and product supplier is working hard to carry its message worldwide.

The Naples, FL community relies upon Glenn Burkett Wellness (GBW) as an educator of health benefits and a provider of natural alternatives to prescription medications. GBW’s three locations in the Naples area serve as walk-in clinics where consumers seek education and natural ways to treat conditions ranging from Attention Deficit Disorder (A.D.D.) to many forms of cancer. Rooted in published, clinical research, GBW’s educational services and natural products provide alternatives for and solutions to side effects that often arise from taking prescription medications.

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NicheLabs Refreshes Renovation Leader’s Digital Framework

When an industry leader, recognized for its vision and execution, realized that its online presence didn’t reflect its reputation offline, the sought-after company sought outside advice.

IDC Construction provides premier hospitality clients nationwide with a complete range of construction services. IDC has completed more than 200 construction engagements with budgets ranging from $500K to $50M for hotel leaders, including InterContinental Hotels, Marriott, Hilton and LXR Resorts.

Having billed $750M for projects in more than 40 states since its inception in 1995, IDC understands the demands of executing a hotel construction project while maintaining the operating hotel’s appearance for current guests. They are skilled in all facets of renovations, including complete repositioning rehabs, property improvement plans, capital improvements, refreshes, and rooms, public spaces and exteriors.

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