Customer testimonials are one of the best tools known to marketers for reaching new clients and customers. But effective testimonials don’t happen by accident. They happen because you have tied someone’s problem and your successful solution to your prospect’s pain. Testimonials have many subtle complexities, but they should all boil…
We encourage clients to blog and post items to their website news pages on a regular basis. You can use blogs and news posts to keep your customers and clients up to date on information that helps them or entertains them and remind them about your products and/or services. Today’s…
Nest Egg Communications has built a business by making molehills out of mountains when it comes to communicating complex issues to companies with ESOPs (employee stock option plans). ESOPs give employees a financial stake in the companies they work for, and companies of all sizes have found great success in…
Are you impatient to get to the top of Google rankings super-fast? It sounds so tempting when an SEO huckster promises to get you there faster than you imagined – especially with a money-back guarantee. We’ve seen too many cases where an SEO company has delivered the goods as promised…
Bugs. Nobody likes them in their home or business. And Bug Busters doesn’t like them on their website, which it uses to attract and nourish its customer base. That’s why the extermination specialists, with operations in Georgia, North Carolina and Tennessee, hired NicheLabs to build a website with an SEO…
Healthcare providers and their patients rely on numbers to measure their health. Blood pressure, cholesterol levels, sugar levels, red blood cell counts, etc. are compiled to assemble a snapshot of a person’s condition to determine a path toward better health. Healthcare marketing relies on numbers, too. An oft-cited study by…
Curating quality content is one of the most effective ways to keep your customers and clients engaged and add value to your relationship. And the best part is that it doesn’t need to take a lot time to show them you know and care about their needs. Most content curators…
Because the world of human resources always changing, it made perfect sense for Excel Pay to update a four-year-old website and give it the capability to help clients meet their dynamic needs. By turning to NicheLabs to update a website we originally created for them, they used our knowledge…
When we set up websites for clients, we can also set up everything needed for SEO (search engine optimization). But as you add content, you can add SEO value by optimizing all pictures or other images that you put on your website. It’s not a difficult thing to do. Image…
Keep it simple, sweetheart, (KISS) is a rule of thumb that reminds you to get to the heart of the matter. It also helps you succeed faster. NicheLabs applied the KISS approach to a new website and search engine marketing strategy for The Platt Law Firm, a family law practice…