insights

Announcements


Financial Client Utilizes NicheLabs’ Portfolio of Marketing Services

July 16th, 2013

Image isn’t everything, but it certainly has a place in wealth management. A critical component of trusting and investing with financial advisors is the ability to identify and find commonality with both the firm’s principles and principals.

logoAsset Preservation Advisors (APA) is a Registered Investment Advisor that specializes in managing high-quality, tax-exempt and taxable municipal bond portfolios for other registered investment advisors, family wealth offices and institutional clients.

Asset Preservation Advisors believes that there are inefficiencies in the municipal bond market, and it seeks to capitalize on them and add value through active management.

Read More

‘Atlanta’s Most Preferred Hospital’ Engages NicheLabs

July 12th, 2013

Voted Atlanta’s most preferred hospital for 16 consecutive years, Northside offers a full range of services, including gynecologic services and specialized surgeries for women. More cases of endometriosis are treated by operative laparoscopy and robotics at Northside Hospital than at any other hospital in Georgia, and the hospital ranks in the top 5 percent of U.S. hospitals for gynecologic robotic procedures.

Dr. Ceana Nezhat, founder of Nezhat Medical Center and Chair, Department of Obstetrics and Gynecology Northside Hospital is a leading pioneer in the field of laparoscopic surgery, specializing in laparoscopic treatment of severe and multi-organ endometriosis, laparoscopic management of infertility, and previously, urology and pelvic reconstruction.

Read More

Government Health Provider Goes Mobile with NicheLabs

June 21st, 2013

You’ve seen their health clinics while running errands, but just when you need one, you can’t remember where they are. You are short on time and need the information quickly. Soon, you will be able to access critical health services information quickly and easily with your mobile device.

Fueled by the vision to protect and improve the health of its community, The Gwinnett, Newton, & Rockdale County Health Departments (GNR Health) is excited to soon provide frequently-accessed information to mobile users.

Read More

Up High…Down Low…Too Slow!

June 19th, 2013

If you have ever met anyone famous, you understand the nervousness and excitement that accompany the experience.  However, once you’ve met him or her, how can you prove your story?  Imagine showing your friends that you met the President of the United States.  Better yet, wouldn’t you love to brag about how the two of […]

Read More

NicheLabs Helps Wellness Company Expand Worldwide

June 14th, 2013

Consumers are becoming increasingly open to natural health alternatives to prescriptions. As the market grows, one U.S. educator and product supplier is working hard to carry its message worldwide.

The Naples, FL community relies upon Glenn Burkett Wellness (GBW) as an educator of health benefits and a provider of natural alternatives to prescription medications. GBW’s three locations in the Naples area serve as walk-in clinics where consumers seek education and natural ways to treat conditions ranging from Attention Deficit Disorder (A.D.D.) to many forms of cancer. Rooted in published, clinical research, GBW’s educational services and natural products provide alternatives for and solutions to side effects that often arise from taking prescription medications.

Read More

NicheLabs Refreshes Renovation Leader’s Digital Framework

June 5th, 2013

When an industry leader, recognized for its vision and execution, realized that its online presence didn’t reflect its reputation offline, the sought-after company sought outside advice.

IDC Construction provides premier hospitality clients nationwide with a complete range of construction services. IDC has completed more than 200 construction engagements with budgets ranging from $500K to $50M for hotel leaders, including InterContinental Hotels, Marriott, Hilton and LXR Resorts.

Having billed $750M for projects in more than 40 states since its inception in 1995, IDC understands the demands of executing a hotel construction project while maintaining the operating hotel’s appearance for current guests. They are skilled in all facets of renovations, including complete repositioning rehabs, property improvement plans, capital improvements, refreshes, and rooms, public spaces and exteriors.

Read More

Let’s Get Physical and Digital

May 30th, 2013

The phrase, “blending physical and augmented realities” sounds intense, sophisticated and out-of-reach for most companies. In actuality, integrated marketing is well within your reach and could save your company money.

Customers and end users are highly receptive to mobile marketing, and companies are clearly responding. People are increasingly accessing, sending and sharing information with mobile devices. Year-over-year, Annual Wireless Data Traffic increased 69% in 2012. With U.S. mobile advertising up 220% in 2012, companies are leveraging these statistics by using mobile marketing to communicate with sales prospects and existing contacts.

Read More

NicheLabs Receives Cogent Message from Fellow Marketer

May 17th, 2013

Today, 80 percent of mobile phone users send texts. Marketers who evolve at the pace of the rapidly-changing text messaging marketplace are in high demand and prevail.

Companies across industries seek and value text messaging and mobile app marketers who can provide both high-level strategy and in-market execution. One such company is Naples, FL based ActiveData.

With deep knowledge of the Short Message Service (SMS) market, ActiveData provides a platform that enables clients to control every aspect of the message flow, timing and logic of their text messaging campaigns.

Read More

Partner Spotlight: Bedford

May 10th, 2013

Bedford helps business owners leverage their real estate investments to reduce taxes.            Managing daily business operations often trumps identifying and taking advantage of tax incentives.  Frequently, business owners undertake capital improvement, renovation, and new construction projects before understanding available incentives.  Property owners (or tenants) who are considering renovations, expansions, energy […]

Read More

Cautionary Tale: Beware of Shortcuts When Using Stock Photos

April 29th, 2013

NicheLabs has heard from frantic clients who have received The Letter. Sent by Getty Images, a leading provider of digital media, this letter identifies and penalizes unauthorized users of Getty Images’ photographs. We believe our clients and industry contacts can benefit from a deeper understanding of the consequences for using, but not paying for, stock photos.

You Will Get Caught and You Will Pay

Read More