insights

Announcements


NicheLabs is Chosen for the Redesign of a Rustic Italian Restaurant in Naples, FL

September 15th, 2014

About the Company: Barbatella is located on picturesque and historic Third Street South in the Old Naples section of Naples, FL. With a beautiful courtyard setting and historic views, the restaurant is as rustic as the landscapes of the regions in Italy that its extensive menu pulls from; one can find traces of Emilia-Romagna, the […]

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NicheLabs Boosts Website and Branding for Employee Assistance Program Provider.

September 12th, 2014

EAP Consultants, LLC has been a leading innovator of Employee Assistance Programs (EAPs) and Work/Life Services since 1989. Their services are comprehensive, carefully tailored and delivered with a compassionate and responsive approach to the needs of each organization.

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NicheLabs hired again to redesign 2nd CPA Website for Bennett Thrasher

September 10th, 2014

About the Company: Bennett Thrasher is a CPA firm that believes in values above all else. And the core values of their founders, Ken Thrasher and Rick Bennett, permeate their business model. Integrity, family, and service to clients are the virtues that Thrasher and Bennett credit to their success. Since 1980, the firm was built […]

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NicheLabs Chosen to Redesign a Networking Inventions Website

September 9th, 2014

About the Company: Invention Intention is a network where inventors, prospective investors, corporate and commercial buyers, and supporting industry professionals connect. It is a platform for showcasing ideas with the end goal of taking the inventions to market, spreading the word about a company, and even building a successful product or venture to be sold […]

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NicheLabs is chosen to redesign Protected Harbor’s new website

September 4th, 2014

About the Company: Protected Harbor started to blossom in January of 2000-George and Athena Pappas began to wonder what would happen to their developmentally disabled daughter, Cleo, when they were no longer around to take care of her. They joined with the Special Education Ministry in their church and by 2010 the necessary funds were […]

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LinkedIn Changes : If It Doesn’t Matter to You, It Should

April 2nd, 2014

For Company Pages, LinkedIn is removing the Products & Services tab, on April 14. If you have a Company Page and use that tab to tell followers about your offerings, you’ll need to move that info to your Company Update or Showcase Pages, which some companies are already doing.

If you don’t have a Company Page, or never used the Products & Services tab, don’t blow off this blog post. Instead, look at how much information is being shared in LinkedIn groups and how often your biz dev folks’ profiles are being viewed each month.

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Search and Ye Shall Find (a “must see” video)

February 17th, 2014

We’re well into a new year, but along with credit card bills, we have another leftover from the holidays – with a good marking message for small businesses.

Google recently shared an ad promoting its organic search capabilities that warms even the hardest of hearts. While we have all been entertained by comical ads through the years, the ones that stick with us often have a deeper meaning. Yes, online search is very, very powerful.

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How Do You Know if You Need to Restore Your Pluck?

December 6th, 2013

If you are full, well-rested and financially strained, you survived yet another Thanksgiving holiday. As we begin December and look ahead to January, we shift our focus to 2014 planning.

Last week, Keith Finger, a B2B marketer and NicheLabs partner, shared his thoughts with us, which we would like to share with you. In his post, Keith highlighted the importance of tapping customers and prospects to for valuable insights into both what we are doing well and what elements of our marketing approaches need tweaking.

How do you obtain reliable, external input? NicheLabs welcomes you to share your thoughts on this topic one-on-one, as well.

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Why Should You Use Email Marketing?

November 26th, 2013

Email marketing enables you to not only stay connected with your existing clients, but to reach new clients, as well. When you are relevant, topical, unique and innovative, you are rewarded with email subscribers who are motivated to share great information, deals, and savings with friends, family members and coworkers. The best incentive for having email subscribers that share your information is that they validate what you say.

While email marketing enables you to quickly, effectively and affordably reach your audiences, successful email marketing campaigns enable you to…

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At What Point Will Your Current Website Be Outdated?

November 15th, 2013

Digital marketing trends are constantly evolving, and so should companies. While looking forward is both necessary and exciting, we also understand your company operates at a speed that is unique to your customers and your market.

Where should you begin?

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