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Security Provider Verifies NicheLabs’ Digital Marketing Expertise

November 5th, 2013

When changing your company’s name, updating your website just means replacing an old logo and name with the new, right? While updating aesthetics is one part of rebranding a website, website mechanics and search engine optimization strategies must change, as well. Provider of commercial security solutions for more than ten years, Atlanta-based Remote Protection (soon […]

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NicheLabs Helps Bring New Brand to Life

October 28th, 2013

A stylish, functional, engaging website experience is a vital first step for consumer brands in the marketplace. When a craftsman wanted to continue the legacy of his former employer, a brand identity and communications firm, Touchpoint Management, offered guidance for establishing and elevating the Emery Park Carpet Company brand.

TM LogoLeveraging the tragedy of terminal illness into the triumph of beginning anew, a former employee of a late luxury wool carpet manufacturer recently opened his own wool carpet mill, Emery Park Carpet. As a tribute to his late friend, Mike Paffenback, president of Touchpoint Management, vowed to do whatever he could to ensure Emery Park’s marketing success.

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Buyers (and Sellers) Beware: Consumer Reviews Are Often Contrived

October 23rd, 2013

Fake designer merchandise can be easily spotted by even the untrained eye. The authenticity of online reviews of companies’ products, services and operations is more difficult to discern.

In recent blog posts, we have examined timely digital marketing issues and recommended “dos and don’ts” on the topics of protecting your company from online security threats and understanding the ramifications of image copyright infringement.

As we are all consumers and the majority of us purveyors, we examined fake reviews’ prevalence and impact. How many consumers are swayed by either positive or negative consumer reviews?

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Appealing to Consumers’ Senses Brings Website Visitors on Site

October 9th, 2013

First impressions are meaningful, impactful and, fortunately or unfortunately, lasting. Villa Christina, purveyor of fine Italian cuisine, realized in order to entice online guests to visit, it needed to recreate its scenic setting online. Before deciding to redesign its website, Villa Christina’s HTML site was narrow and built to accommodate older computer monitors. Today, its refreshed Wordpress CMS website appeals to guests’ senses with improved imagery, color, layout, navigation and prose.

Skilled at hosting formal business lunches to romantic dinners and awards banquets to wedding celebrations, Villa Christina welcomes all visitors to its table.

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How Much Can I Charge for Online Advertising?

September 27th, 2013

Small business owners often seek our advice regarding how much they can and should charge for advertising on their website. The short answer is, “It depends.”

First, determine the value of your online real estate.

The amount of visibility, website traffic and type of content all factor into the value of your website to potential advertisers. When determining the amount you can charge for advertising, ask yourself the following questions.

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NicheLabs Leads WordPress Development for Medical Practice

August 28th, 2013

U.S. healthcare is changing rapidly, and medical providers are compelled to evaluate their online readiness for the nationwide shift to digital medical information. A seasoned medical provider for more than 35 years, Northwest Georgia Medical Clinic (NWGA) recently hired NicheLabs to convert its current website to a WordPress content management system (CMS). By implementing a WordPress CMS, NWGA will have full ownership and control of its website and will be able to make efficient, effective and frequent updates.

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In addition to redeveloping its current website, NicheLabs will also develop a secure, password-protected section of NWGA’s website. The medical provider’s goals in developing this secure area are two-fold.

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NicheLabs Puts Atlanta-based Restaurateur on the Map

August 22nd, 2013

When a company is new to a community, building awareness is critical to its success. In our digital world, if the company doesn’t exist online, for many consumers, the company doesn’t exist at all.

Providing visitors with fresh seafood in abundance, SeaBass Kitchen, new to the Sandy Springs community of Atlanta, GA, offers a refreshing alternative to other restaurants. The new Sandy Springs neighbor needed to create a website to appear in online search engines, share menu and contact information, create memorable first impressions, and enable patrons to make reservations online.

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Fast, Inexpensive and Easy: Small Businesses Add Value by Adding Mobile

August 16th, 2013

Small business is growing rapidly and fueling our economy. Therefore, small business owners must advance technically to continue to grow and prosper economically. According to the U.S. Small Business Association, 23 million small businesses account for 54 percent of all U.S. sales. Furthermore, small business job growth has exceeded that of big business by 12 million jobs since 1990.

As we noted in a prior post on mobile marketing, people are increasingly accessing, sending and sharing information with mobile devices. Year-over-year, annual wireless data traffic increased 69% in 2012. With U.S. mobile advertising up 220% in 2012, companies are leveraging these statistics by using mobile marketing to communicate with sales prospects and existing contacts.

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Atlanta’s Fastest Growing CPA Firm Engages NicheLabs

August 9th, 2013

NicheLabs has partnered with Bennett Thrasher, a top five accounting firm in Atlanta, GA to re-architect and redesign their current website. In addition to front-end aesthetics, NicheLabs will also develop search engine optimization (SEO) strategies for the firm. The two companies are collaborating on website design, layout and SEO integration to increase search rankings, awareness and traffic for the market leader.

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Guided by the philosophy that “multi-faceted challenges demand multi-dimensional thinking,” Bennett Thrasher’s full-service offerings and cross-disciplinary collaboration yield actionable solutions for their client’s needs. The company consistently receives accolades for their approach and intellectual capital.

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Does 49% More for 45% Less Sound Appealing?

July 25th, 2013

As global corporations demand faster, cheaper and better operating solutions, companies are demanding even greater returns on their marketing investments. Which marketing investments are paying off the most and why?

Facebook has identified a sweet spot for digital marketing, and both Facebook and advertisers are reaping the benefits. The social media giant is selling ads that are included in users’ news feeds, which enables brands to target consumers who have previously visited their sites. This return-visitor targeting method, or retargeting, enables advertisers to merge what people want with a social networking capabilities. According to a study published by Adroll, news feed retargeting had a click-through rate 49 times higher than right-hand side ads and 21 times higher than standard web retargeting.

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